how to gain confidence.


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Have you ever had a dream that you just knew was meant for you?

Sacha Williams, co-owner of belle salon spa always dreamt of owning her own salon as she worked behind the stylist chair. It wasn’t until 2019 that her dream became her reality. Sacha was able to purchase belle salon and spa from the previous owner to convert the business to a stylist owned salon.

In today’s episode, Sacha shares her thoughts and process on how to purchase a business, navigate a service based business, and how to have confidence in yourself and your staff.

Tune in to hear how she went from stylist to owner and her tips for other female business owners!

In this episode we discuss:

[7:42] the transition from being a stylist to owning the salon
[11:20] how Sacha handles her own self doubts
[15:12] the biggest challenge that Sacha has faced as a business owner
[18:10] how to curate an amazing customer experience
[22:50] Sacha’s tips on purchasing a business

You can connect with Sasha at @bellesalonandspa or at

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Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.