building an empire to sell.


THANK YOU to our sponsor HOTWORX, Sioux City!

More women are starting businesses than ever before. And nothing makes me happier than to hear their success stories and to take away a few of the lessons they learned a long the away.

In this episode I am with my friend and mentor Cheri Cosgrove. Cheri is a Lifetime Learner who has done great things in her career but today we’re going to talk about how Cheri got started with her company Tan World, which was one of the first franchises in the United States. She then went on to open Belle Salon and Spa and build it to three locations before selling them both to settle down and retire. 

She shares not only her journey building her business from the ground up, but also some lessons learned and how you can set your business up to sell once you’re ready. 

In this episode, we discuss…

  1. Being willing to hear no, a lot of times and to keep going till you hear “yes”. [7:30]
  2. Marketing strategies that worked. [13:30]
  3. Business lessons learned [16:15]
  4. 3 Tips to prep to sell a business. [23:00]

Cheri’s top 3 book recommendations:
1] Good to Great by Jim Collins
2] The Power of Moments by Chip and Dan Heath
3} The 15 Invaluable Laws of Growth by John Maxwell

You can connect with Cheri on Facebook, Instagram and LinkedIn.

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Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.