Does Social Media Marketing Really Impact My Small Business?

We’ve said it before, and we’ll say it again…social media is one of the best ways to connect with current and potential consumers. It doesn’t matter what kind of business you are in; by using social media platforms such as Facebook and Instagram, you can reach followers that will find an interest in what you’re offering and increase your chance of building a relationship with that individual.

Many small business owners don’t have the time, resources or in some cases the expertise to create and manage their own social media pages. If you’re in this group, this blog is for you! There are social experts who specialize in social media content development and implementation for businesses like yours. So, before you start thinking you don’t need social media marketing or are thinking of giving it up, read here some ways the experts can help:

They Have the Experience You’re Looking For

We spoke in one of our earlier blogs about having the proper experience to manage your social media accounts. With a marketing firm, you wouldn’t have to ask yourself the many questions you would when simply hiring one person to work on your social media:

       Do they have the proper education? (Most people working at agencies have college degrees in a multitude of majors, like communications, graphic design or advertising.)

       Do they have training in copywriting? (This is something many people are taught at school or at internships, which are incredibly rewarding and have high value.)

       Have they had success running other social media accounts? (We can assure you that if someone is with a firm, they will have a proven track record of success. If the businesses they were helping weren’t succeeding on media, they probably wouldn’t have a job.)

– What do they do to make sure they are up-to-date on the newest happenings on the social world? (Employees of agencies and firms keep up on the latest-and-greatest reports on all social platforms so they can make sure the content is fresh and something consumers will like.)

They Will Help Achieve Your Goals in Less Time

The big goal for almost every business is to make sure your brand is properly promoted not only effectively, but without spending all of the money available. If you have someone on your team willing to do social but they can only put forward one hour a week, you won’t be seeing many results from that. With an firm, you will have a dedicated representative who will be in contact with you, letting you decide what you want to be seen by the public and what you’d rather wait for them to see. And don’t forget – firms that specialize in social media will have access to materials and systems that can help the success of your business, as we stated above.

In short: By hiring an ad firm, you will get a dedicated team member ready to focus on your social marketing while you and your team  get to focus on the internal happenings of the business.

Strong Social Media = Brand Loyalty

Texas Tech University published a report that found active social media profiles have more loyal customers. Social firms know how many times to post, what content to post, and what times to post to ensure peak engagement from followers. They will be able to know how many posts are too many for a business in a week and how to tell if the posts are working as they should be. How many posts do you think your business should post each week? We know because it’s our job to know it.

Social media also gives your customers a platform to leave comments or reviews about their experiences at your store or using your product. Not all of these comments are going to be good, and it’s proactive to make sure there is a plan set for when these comments are left. Social firms can respond to any comments, questions or concerns immediately with specific guidelines on how they should be handled.

At Pulse Marketing, we have a team of dedicated and experienced copywriters who love working with social media. We work with multiple small businesses in the area to ensure that they are gaining the traction they want, and tracking their success from these campaigns. If you’ve been on Facebook, you’ve probably seen and reacted to one of our own posts and not even known that we wrote it. That’s the entire point of hiring an firm… you get the traction you want for the business, and no one ever has to know that it was a firm who wrote it! If you are looking for a team to work with on your social media to achieve your goals,contact us today for your free one-hour consultation.

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Becca Feauto

Becca wants to live in a world where emails are short, love letters still exist and every “thank you” note is scribbled by hand.